BuzzCity, a mobile media company that provides advertising networks and services specifically for mobile sites, has just released its predictions for mobile marketing trends in 2012.
According to KF Lai, CEO of BuzzCity, year 2011 has been a busy year in the mobile industry and has brought some real change. In this year 2012, Lai concludes, there are 5 important predictions that must be considered for your Mobile Marketing developers, namely:
Marketing Practitioners Finally Defeated ‘fragmentation’
According to KF Lai, year 2012 is the year when developers and brand ultimately tired targeting a specific Operating System or the handset to their campaigns, because of specialization like that cause loss of the market.
“Make the mobile Internet, in general, the main focus to display of your campaign, without selecting a specific platform. Beginning in 2012, give more attention into a HTML5 format, because the platform is able to provide a rich experience like applications. But there are many rules that must to live because, the majority of phones do not support this technology.” Said KF Lai.
Tablet is recognized Become Media with Separate Enthusiasts
When the tablet was launched, IT observers worry that the new devices that will swallow the market PC Laptops and mobile phone market. This does not happen and it will not happen. The new ecosystem has been formed along with habit of using this new media. This will be more visible in 2012, where many more games and applications that will determine the pattern of consumption through tablet device.
Mobile coupons Stealing Attention.
When talking about mobile deals, more value will be obtained from selection of products of mobile coupons that sent to mobile wallets consumers, who then coupons can be redeemed in store by showing the phone.
Mobile internet and mobile payments plus the coupon is a ‘winning formula’. It is important to make this cost-effective manner, so that small retail businesses can attract customers with mobile coupons, which will stimulate m-commerce becomes a major tool (mainstream).
Implementing Social Media for Small Businesses.
There will be more small business owners who take advantage of social media (Facebook, Twitter, etc.) to create a presence on the mobile and the web as well as take advantage of m-commerce, especially in emerging markets.
Transition M-Commerce in Markets Growing.
In the United States, E-commerce – including online sales, catalog and mobile – now accounting for more than 40% of total sales in many sectors. A good rule to protect consumers and businesses certify and advise more people to access e-commerce.
“Market that guarded, and embracing consumer confidence will be modeled by those who were left in m-commerce, because it can show how m-commerce should be executed to generate good dividends,” said KF Lai talking about companies that have begun their m-commerce strategy more first.
Ending the conversation, Lai also added a bit of hope M-Commerce development in other states. “We expect the same trend will occur in developing countries, immediately after the regulator to stop a handful of content providers (VAS) that is not honestly to take advantage of phone bill crack.”