It may seem impossible to stay on top of the latest SEO trends because so many things are going on in the world of SEO. Fortunately, it’s easy to stay updated on this information. Leaders like Brent Franson and other experts in the field typically offer these easy tips for company owners and SEO professionals to consider.
Create a Twitter Stream
Twitter is one of the fastest ways to obtain information. All one has to do is create a Twitter feed on a specific topic, and he or she will receive information within minutes. If individuals are creating feeds about SEO, search popular terms like “Google Hummingbird,” “Google Panda” or “latest search engine optimization trends.” Once feeds are created, readers will receive real-time news updates about what’s hot in the world of SEO.
Set Google Alerts
Google Alerts works similarly to a Twitter stream. Google Alerts can be received weekly, monthly or as often as the user prefers.
Subscribe to SEO Blogs
SEO bloggers specialize in staying updated with the latest trends. They are passionate about researching the world of search engines and which strategies are the most successful. SEO professionals can benefit by subscribing to the RSS feeds on SEO blogs to receive vital nuggets of knowledge without having to do extensive research themselves.
Join an SEO Email List
Just like SEO blogs, SEO email lists are chock full of useful information. List owners always want to provide value to their members, so you can usually count on their content being useful. Because the list owners want to preserve their reputations, they will also ensure that their lists are spam-free and that personal information is never given to third parties.
Make the Most Use of Google Webmaster Tools
Google Webmaster Tools serve the purpose of ensuring that websites are structured well enough to receive a decent ranking; however, they also have another purpose. Google Webmaster Tools feature a resource section that goes into immense detail about SEO best practices, latest SEO trends and methods Google uses to crawl websites. These tools can also be used to check on a site’s performance in terms of how well it ranks for certain keywords.
Become a Member of SEO Groups or Internet Marketing Forums
Becoming a member of SEO groups or Internet marketing forums will enable people to learn about SEO trends without fail. In these places, there is always discussion about what works and what does not, and all members are invited to ask questions.
Subscribe to YouTube Channels
In addition to blogs, SEO professionals have YouTube channels where they create videos discussing current SEO trends. Videos provide a benefit that written blogs do not: SEO professionals are able to use videos to visually demonstrate how to use SEO software as well as how to perform tasks that relate to search engine optimization.
These tips for staying up to date with current SEO trends will not only help webmasters and business owners have positive results, but they will also make the job easier. There no longer needs to be any confusion about how to achieve an optimal search engine ranking. Less time can be spent researching and worrying, and more time can be allotted for making a website as highly ranked as possible.