Web design is the backbone of digital marketing and sales. If yours isn’t good enough, you could be losing customers and profits! Here are just seven tips for improving your style, increasing the functionality of your site and boosting your web traffic across the board.
1. Know Your Demographic
What does your average customer look like? How old are they? What kind of aesthetics do they respond to, and what kind of shopping experience do they enjoy the most? A website aimed at teenage boys should have a different look than one aimed at soccer moms. A site targeting those who earn $500k a year should have a different look than those appealing to the budget-minded.
2. Upgrade Your Images
Grainy or pixelated images are very unprofessional. If you want to send the message that you’re a strong brand consumers can count on, you’ll want all of your graphics to be crisp, clear and with the highest resolution possible. If you ever face a choice between low-quality images or none at all, go with none at all.
3. Improve Your Site Navigation
There’s an entire art to site navigation, and though it’s a frustrating thing to realize, there really isn’t a right or wrong answer when it comes to which kinds are best. Some sites work better with sidebar navigation; others thrive with horizontal drop-down menus. Talk to a professional website developer to have your site evaluated and its needs met.
4. Forget the Splash Page
Did you know that the average web user spends less than five seconds browsing an unfamiliar site? This means you only have five seconds to make an impression, and if all five of them are spent clicking through a splash page, you could be losing customers before they even see your website properly. Skip the unnecessary add-ons and let your site speak for itself.
5. Avoid Visual Clutter
“Visual clutter” is when too much is going on with your web design. The human eye can only process so much at a time, so if your site has animations, flashing banners and red text screaming at the user from every directions, there’s a good chance they’ll hit the back button rather than deal with it all.
6. Be Accessible
More and more people are accessing websites through smartphones and tablets instead of traditional desktop computers. If your site doesn’t have a mobile version, you could be missing out on a lot of business when phone users see your clunky, slow-to-load website and give up trying to access it. Make sure your site is available on all platforms and through all devices.
7. Embrace Color Psychology
Red websites wake people up. Blue websites soothe them and make them less likely to notice the passage of time. If you’ve ever wondered why sites like Facebook and Twitter have so much blue, now you know, and you can use this psychological phenomenon to your own advantage as well.
These are just a few things to keep in mind as you design your website. Whether you’re starting a video game blog or creating an online outlet for your international business, it’s important to know what you’re doing if you want to attract customers and maintain sales. Good luck!