In considering CRM software, often an organization short lists three CRM application to be presented to its users. Evaluation should not be based heavily (if at all) on the users liking the look and feel of the interface (GUI). The users of an organization tend to agree on one CRM application as by nature we feel most comfortable with what we already know. If you ask a Salesperson who has been using a paper diary for 30 years, what is better? A paper based or database system the answer is always paper! Over the years I have witnessed three different systems put in front of users at different organizations and there is never a clear winner for the CRM application chosen.
Many small and mid-sized companies offer great products and services but do not have an organized system when it comes to communicating with their customers and keeping track of important data about them. One solution to this is online CRM software (Customer Relationship Management software). Having a CRM system can do many things for your business.
1. Stores and Organizes Information
A good CRM software system allows you to keep track of important data about your customers, including their preferences, demographics and purchase history. It also allows this information to be easily shared by everyone in your company, all under one system.
2. Understand Your Customers
There are many useful things to know about your customers other than the fact that they purchased something from you. CRM software allows you to understand your customers in many ways. You can observe patterns that can help you communicate more effectively with them. For example, you might find that people in a certain region are likely to buy one of your products. With knowledge like this you can plan more profitable marketing strategies.
3. Coordinate Your Company’s Efforts
CRM software also gives your company a system that links separate departments and functions. If, for instance, your front desk, training, sales and technical departments all share the same information, they can more easily communicate with each other. This can have a unifying effect.
4. Saves Time
CRM software can automate tasks such as placing orders. This can save a lot of time for both you and customers. It reduces the number of people you need to perform various tasks. It also reduces customer impatience and frustration at having to wait on hold to talk to salespeople, as they can now order on their own.
5. Information Is More Accessible
If you use an online CRM software system, you have access to everything from anywhere you have an internet connection. This means you can conduct marketing campaigns or communicate with customers from anywhere, and have all the necessary information at your fingertips.
6. More Satisfied Customers
A good CRM system not only makes things easier for you and your employees, it increases customer satisfaction. If people find that it’s a simple and user-friendly experience to deal with you, whether it’s to get information, place an order or ask for technical support, they are far more likely to order from you again and recommend you to others.
7. Allows Your Business to Grow
By improving the speed and efficiency of many everyday business tasks, as well as increasing customer satisfaction, your business can more easily expand. You won’t be bogged down with handling so many details, as so much of it will be automated.
You can focus more on new and creative ideas that can make your business grow.
Communicating with your customers is the cornerstone of a successful business, and online CRM software can help you do this. You will have options to choose various modules and software versions of the CRM application. For example, a marketing module to manage your campaigns and your leads. Similarly, a service desk module will enable you to manage customer support or customer service incidents effectively. A CRM consulting company will help you understand your data requirements and the interfaces between your other software systems and CRM. They will help determine what application, In-House or a SaaS CRM software solution is right for you.
If you have a small or mid-sized business, you might want to consider online CRM tool that can help you keep track of and communicate with your customers more effectively. CRM, or Customer Relationship Management, is a software application that can transform the way you do business.