If you are looking to market your site and don’t know the benefits of SEO (Search Engine Optimization), you miss many opportunities. SEO is one of the best marketing strategies out there. Marketing managers and business owners use this effective tool to market and improve their online presence, both off-page and on-page. When your website ranks higher, it yields more clicks, and the more the clicks, the more people find your website, and the more they’re likely to find a product that interests them. So what are the benefits of SEO, and how do they aid in conversion and revenue generation?
Millions of people ‘google’ something every day
Without SEO, it’s almost unlikely that your target audience will ever find your website, leave alone buying your services or products. When you implement SEO as one of your digital marketing strategies, you are generally marketing your business to thousands of people. When you use SEO to attract potential customers, you make your business visible to a broader audience which gives you higher chances of attracting the right demographic and converting them to customers.
SEO is the master for conversions
It’s no longer a secret that the conversion rate of SEO is significantly high compared to the traditional marketing strategy. When it comes to real numbers, SEO has a conversion rate of 14.6%, while traditional marketing strategies have a conversion rate of 1.7%. That’s a mega difference that perfectly shows the power of using SEO. There is no way a traditional marketer will beat you if you implement SEO in your marketing because you reach a wider audience faster and more easily compared to traditional marketing.
Helps you to understand your audience better, the Benefits of SEO
With SEO, you will know the type of people who frequent your site, such as their age, what they’re looking for, and even where they’re located. Armed with this information, you can customize your website to this demographic and only advertise or post content that appeals to them. In other words, SEO helps you discover your target customers and give them what they’re looking for.
Everyone is using SEO
It’s almost impossible to find large companies that are not implementing SEO. If you don’t use what your competitors are using to reach more people, how will you remain relevant and competitive in the same market? When it comes to digital marketing, you need to be a step ahead of your competitors, use what they use, and invest in tools that can help in more conversions. According to a Deloitte 2018 study, 61 percent of companies admitted that their biggest priority is to grow their SEO campaigns. That’s an astounding number to let you know that your company will fall behind in the searches if you don’t implement SEO.
SEO is undoubtedly effective
If all digital marketing strategies are not working for you, try SEO. Whether it’s a small business that you just started or just entered the digital marketing industry, SEO is something you should add to your marketing strategy. About 80 percent of the users that interact with your website will call or visit your business within 24hrs. The trick is to appear in search engines to be found.
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