SeventhSide Games has launched its first game “Beebble”, a city builder (a virtual town simulator) geolocalised at a junction between Farmville, Sim City and Foursquare, offering players the possibility to allow their virtual environment to interact with their real world location.
The game’s story was inspired by one of Albert Einstein’s theory, stating that the survival of humanity rests on the bees destiny: “If bees disappear from the planet, Man will only have four years to live.”
To save humanity the Professor Beebblestein, a crazy scientist, created a new genetically modified species of bees names the Beebbles, capable of communicating with humans. During the professor’s experiments, an explosion occurred, scattering the Beebbles contained in his incubator to all four corners of the world.
By downloading the free game, the players will be asked to explore real locations around them to uncover the Beebbles who may have found themselves there after the blast. As well as enticing players to discover new areas of their real world, the game pushes them to create communities for these bees by placing towns within the Beebble universe but positioned in the real world. These towns will then be developed by the players, as well as any new friends they may make within the game.
After a Beta version with SFR in July 2011 and a launch on the French App Store, Beebble has just made its first TV appearance on StarPlayer, a show dedicated to video games, on the TV channel Direct Star. It has now been released worldwide.
A Few General Bits of Information on Social Gaming
All games have, in the near future, the vocation to become social. The term social game is intrinsically linked to games broad-casted on social networks such as Facebook. The gaming mechanisms used in social games play a lot on the interaction between players (feeling of accomplishment, of competition).
These games are less costly to produce than traditional games (on average 150000 euros) and generate several hundreds of millions of dollars for the more popular of them.
The games editor Zynga, leader of the market, has counted more than 80 million players on their game Farmville per month. Including all their games, Zynga counts more than 268 million active players per month on Facebook.
A few interesting figures:
- The money spent on video games in 2011 is more than 74 billion dollars, or an increase of 10.4% to 2010. Gartner predicts this amount to reach 112 billion dollars in 2015.
- The social gaming industry represents a market of 8 billion dollars in 2011, and analysts predict 11.4 billion dollars in 2014.
- The virtual goods market (the purchase of virtual goods) should reach 20.3 billion dollars in 2014.
- The gaming industry should reach 54 billion dollars in 2015.
- 41% of American internet users play on social games, which amount to around 98 millions people.
- 2/3 of social gamers are women.
- The population of mobile gamers is made of 53% of women.
- The average time spent playing by social gamers is of 9.5 hours/week.
If you want more info about social game survey, SeventhSide Games have make a market study survey for their games. Check it here for more information.