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The Most Searched Terms in 2013

top search term 2013

According to Google’s report into the UK’s top-searched for terms in 2013, we were all obsessed with finding out all about Zumba, yolo and twerking this year. As well as compiling data from the trending terms – those that have the biggest difference between this year and last – Google also reveals the top 10 queries, so those which begin with questions such as “what is…”.

Giving us a great picture into how people are using the household power of the network to discover and learn via their laptops, smartphones and tablets, the Google analysis really tells us what has been important to our lives in 2013. And with our new electronic devices helping us search and learn wherever we are, packages such as the Virgin Media power of the network household are perfect for letting you learn anywhere in the home.


Perhaps unsurprisingly, celebrities score very highly in Google’s report with Kim Kardashian in Number One position, but with One Direction, Miley Cyrus, Justin Bieber and Kate Middleton all close behind. A surprising appearance is made in seventh by Money Saving Expert’s founder, Martin Lewis, perhaps showing just how eager we all were for financial advice.


One glance at the most-searched-for films of 2013 tells you one thing: it was the year of the superheroes. Man Of Steel and Iron Man 3 battle for Number One spot, with The Hangover Part III just scraping into the Top 10 as the highest comedy movie, whilst Despicable Me 2 takes the award for the most-searched-for kids’ film


As with previous years, death stalks the Google list, be it Paul Walker, the star of the Fast and Furious movies who died in November, or Cory Monteith of Glee, who died of an overdose in July. Margaret Thatcher came in at Number Nine but was comfortable beaten by Nelson Mandela at Number Six.

Twerking anyone?

But the terms that dominated most are those which have confused people perhaps not as down with modern life as they would like to be. Hence the need to use Google for explanations when it comes to twerking (“a type of dancing in which the dancer, usually a woman, shakes her hips in an up-and-down bouncing motion, causing the dancer’s buttocks to shake, ‘wobble’ and ‘jiggle’”), Zumba (“an aerobic fitness programme featuring movements inspired by various styles of Latin American dance”), and the acronym for “you only live once”, yolo.

As Google UK’s Claudine Beaumont stated on the release of the information, “Celebrities always get a lot of interest and the passing of well-known figures makes people want to learn more about them. Despite that, some of the more traditional aspects of British life, from the Grand National to the royal birth, have generated many Google searches and will be remembered as events that have shaped the year.”

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