B2B Digital Marketing

The Digital Analog Line Transformation to Future-Proof Your Business. If you’re wondering what “analog” and “digital” lines do with each other, the answer is simple: digital phones and fax machines can cram more features into a signal. Analog lines are more limited but still significant for basic phones and faxes. As carriers are transitioning away from copper/POTS (Plain Old Telephone Service) voice infrastructure and support, it’s a good idea to…

The StoryBrand marketing is a customer-centric framework that helps businesses communicate clear customer messages. It’s one of the industry’s most broadly applicable and proven marketing frameworks. Most companies fail to sell their products because they focus on their development instead of their customers. Create a Story Brand If you want to create a marketing message that resonates with customers, the secret weapon in digital strategy is creating a Story Brand.…

6Easy tips Customer Service as a Marketing Strategy. As a marketer, you are always looking for new ways to reach and engage your customers. But what about making sure that your customer service is up to par? After all, if you can’t keep your customers happy, they’re not going to stick around (and they’ll probably tell their friends about their bad experience). While marketing strategy strives to draw in customers…

5 Types of Surveillance Solutions. We’ll explain the benefits and cons of each option. For example, video surveillance systems store data indefinitely, while hybrid systems retain video data for 14 to 30 days. Sean Peek, a content marketing specialist with more than 100 B2B articles under his belt, writes this article. Stationary technical surveillance While human and mechanical surveillance is commonly used to catch a thief in the act, stationery…

The complete descriptions of What is identity resolution and how are platforms adapting to privacy changes? The Identity Resolution is a service that provides a complete view of your customer interactions and transforms data complexity into an opportunity to deliver exceptional experiences. Today’s prospects live in a multi-device world, and marketers must provide a consistent brand experience across all channels, irrespective of device or medium. Here’s an overview of the…

How do we measure and assess impact? Impact investing focuses on two major aspects: business returns and social returns. A scorecard of impact indicators can help investors measure the social and business impact of investments. A scorecard includes indicators to measure the social and environmental impact of a company’s operations and the management of investments and companies involved in that work. However, it is not all about measurement. We must…

The Difference Between SMS And Text. You may be puzzled by the term “SMS” if you are unfamiliar with marketing or text message lingo. What is SMS and how is it different from text messaging? Read on to find out what SMS and text messaging are and what is the difference between the two. The Difference Between SMS and Text So, what is the difference between a text and an…

4 benefits in Boost Your Productivity with HubSpot Text Messaging Integration. This article will learn how to use Hubspot text messaging integration to boost productivity. This integration has several benefits, including improved customer service, increased revenue, and ease to use. Increased productivity Marketing automation tools such as HubSpot Text Messaging Integration greatly enhance customer service. For example, marketers may use text to respond to transactional queries and deliver special alerts…

4 Reasons How Effective Is Commercial Signage? You might wonder, how effective is commercial signage? In order to have an impact on your target customers, your signage must be visible and clear. In a world where noise is the norm, businesses are trying to break through the clutter and appeal to customers in the most visible way possible. Signage makes a difference in this regard. Read on to learn more.…